Rethinking Urban Fashion

We treat clothing as a resource, not waste — connecting people, garments, cities, and brands in new ways. This goes beyond recycling — it's a system where everyone (donors, designers, operators, policymakers) plays a part in creating positive, lasting change.

Our infrastructure is built for the future — using technology, data, and transparency to support restoration, not extraction.

JETANOIA is shaped by 4 years of hands-on work — with people, clothes, and urban systems.

We’re building a platform for real, long-term solutions — and we welcome those who share our values of care, collaboration, and regeneration.