Digital Product Passport

From 2026

The European Union will introduce the mandatory Digital Product Passport (DPP). This will become one of the key regulatory shifts for the fashion industry. JETANOIA views this transformation as an opportunity to build a more responsible and transparent system for clothing circulation.

Our Work Towards Integration

• Developing a system where each garment receives a digital identity
• Exploring ways to transparently display information about composition, origin, and lifecycle
• Creating infrastructure that enables brands, cities, and users to be ready without additional barriers

More Than Compliance

For us, the passport is not only a tool for compliance. It is a step toward a new culture of trust, where clothing becomes a traceable resource rather than waste.

JETANOIA connects ecology, technology, and people into one ecosystem, where value is created through transparency and responsibility.

Key Principles

• • Supply chain transparency
• • Circular pathways for garments
• • QR codes and digital tracking
• • Support for brands and cities during the transition