JETANlogoIA

JETANOIA Business Model: Turning Value into Revenue

We create value by combining infrastructure, data, and culture — connecting a physical clothing system with a digital platform for tracking and engagement.

Subscriptions (B2C):

Access to learning content, events, design challenges, rewards, and app features like 3D try-on.

Fabric Marketplace (B2B):

Selling recycled textiles to brands, with built-in ESG impact tracking.

Licensing & Franchise:

Expanding to other cities and offering branded recycling systems to partners.

Retail Partnerships:

In-store collection points with API-based tracking and user rewards.

Data & Impact Services:

Providing CO₂, water, and material impact data to cities and companies.

JETANOIA is a business where profit supports people and the planet — proving that fashion can be both regenerative and sustainable.

Subscription and Learning Platform

  • The paid subscription unlocks extended features: educational materials, exclusive collections, events, and brand collaboration network.
  • Integrated podcast series with designers, sustainability experts, fashion activists, and donor stories.
  • Online workshops and masterclasses on upcycling, sustainable design, textile recycling, fashion marketing, and community building.
  • Access to exclusive events: factory tours, pop-up markets, exhibitions, meet-the-brand nights, and capsule collection previews.
  • Community-building focus: subscription is not only functional — it’s membership in the culture of circular and conscious fashion.

Growth Strategy and Value Proposition

By 2030 we aim to:

  • Cover 25–35% of the textile recycling market in Germany
  • Establish 3+ Jetanoia centers via franchise & partnerships
  • Process over 50,000 tons of clothing annually
  • Build a digital archive of fashion, materials, and urban memory
Bins with textile waste